广告既是科学,也是艺术。近几年,我国东南沿海及经济特区经济的发展,不能忽视广告在其中所起的重要作用。有调查说明,人们对制作精美的优秀广告的欣赏,甚至使“纯艺术”的影视节目相形见拙。 Advertising is both science and art. In recent years, the economic development in the southeast coastal areas and special economic zones in our country can not ignore the important role that advertising plays in this regard. Some surveys show that people appreciate the production of beautiful and excellent advertisements, and even make the “pure art” film and television programs look like clumsy ones.