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各种不同性质的广告公司都面对各种不同的管理问题,但是必须解决的最基本问题就是本身的核心竞争力问题。随着广告环境变化的各个阶段,如何与时俱进、动态辩证地调整经营战略,以便公司可以永续发展。总之,没有竞争力就没有发展力。广告公司最大的竞争力在于人才,广告公司所有后续发展的势能与动能也都依赖广告公司的人力资源战略。非常遗憾,中国许多广告代理公司虽然表面
Different types of advertising agencies face a variety of different management issues, but the basic problem that must be solved is their own core competitiveness. With the various stages of changes in the advertising environment, how to keep pace with the times and adjust the business strategy dynamically and dialectically so that the company can develop in a sustainable way. In short, there is no development without competitiveness. The greatest competitiveness of the advertising company lies in the talents. The potential energy and kinetic energy of all the subsequent development of the advertising company also depend on the advertising company’s human resources strategy. Unfortunately, many Chinese advertising agencies although the surface