创始人:姜丰姜丰已经两次创业,先做鞋类代工厂,后创立鞋类B2C网站封面网。现在,他又玩起了自主女鞋品牌——鲜履(fpi)。在他看来,创立自有的鞋类品牌势在必行,因为做代工厂利润低、风险大、模式粗放,吃力不讨好,只有拥有自主品牌才能获取高利润。之所以先做女鞋品牌,是因为女鞋市场价格趋稳,比男鞋市场更加成熟,男鞋相对而言购买频次低,单价高。 Founder: Jiang Feng Jiang Feng has two ventures, first to do footwear foundry, after the creation of footwear B2C website cover network. Now, he has played the independent shoes brand - fresh shoes (fpi). In his view, the creation of its own footwear brand is imperative, because the foundry’s profit is low, the risk is large, the mode is extensive, and it is not very satisfying. Only by having its own brand can we obtain high profits. The reason why women’s shoes brand first, because the market price of women’s shoes stabilized, more mature than men’s shoes market, men’s shoes are relatively low purchase frequency, high unit price.