企业宣传工作是一门科学。企业宣传工作成绩的大小,效益的高低,最终都只有通过对宣传工作效果的科学评价才能综合地检验出来。搞好企业宣传工作效益的考核评价,需要严谨的态度和科学的方法。这既是这门科学的特点所决定的,也是正确的思维方法和工作方法所要求的。按照企业宣传工作的特点,科学地评价企业宣传工作的效益,对于提高企业宣传工作的水平,调动宣传工作者的积极性,具有十分重要的意义。首先, Business promotion is a science. The size of the work of propaganda, the level of effectiveness, and ultimately only through the scientific evaluation of the effectiveness of publicity can be comprehensively tested out. Do a good job evaluation of corporate publicity work efficiency, the need for rigorous approach and scientific methods. It is both determined by the characteristics of this science and by the correct way of thinking and working methods. In accordance with the characteristics of corporate publicity work, scientifically evaluate the effectiveness of corporate publicity work for the promotion of enterprise marketing efforts to mobilize the enthusiasm of advertisers, is of great significance. First of all,