各种营销策略并不是独立发挥作用,而是彼此互相影响和促进,协同发挥作用。因此,只有整合组织内外部的各种资源,综合运用各种营销策略,才能产生最大的协同效应。娃哈哈的跟随策略、低价策略、联销体的渠道网络以及强大的广告攻势,是一个有机联系的整体,彼此互为支撑,其中一环出 Various marketing strategies do not work independently, but rather influence and promote each other to work synergistically. Therefore, only the integration of various resources within and outside the organization, the comprehensive use of various marketing strategies, can produce the greatest synergies. Wahaha’s follow-up strategy, low-cost strategy, the sales channel network and a strong advertising campaign, is an organic whole, each supporting each other, one ring out