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在工程机械行业高速发展的背景下,以中联重科、三一重工、山河智能等企业为代表的湖南省工程机械企业群体在全国的品牌影响力和竞争力迅速提升。但随着国内外的市场竞争日趋激烈,以及受国家宏观调控、投资波动及房地产行业总体偏淡等因素的影响,当前的湖南省工程机械企业也面临着严峻的考验。运用SWOT分析法,对湖南省工程机械产业进行客观的分析,并提出相应的对策。
In the background of the rapid development of construction machinery industry, the construction machinery enterprises in Hunan Province, represented by Zoomlion, Sany Heavy Industry and Sunward Intelligent Machinery, have enjoyed a rapid increase in brand influence and competitiveness across the country. However, with the increasingly fierce market competition both at home and abroad, and under the influence of the macroeconomic regulation and control, investment volatility and overall weakness in the real estate industry, the current Hunan construction machinery enterprises are also facing severe challenges. Using SWOT analysis method, this paper analyzes the construction machinery industry in Hunan Province objectively and puts forward corresponding countermeasures.