“互联网时代,没人知道你是一只狗;网络消费时代,没人理睬你在卖什么。”这话有些夸张,但反映的问题却真实存在:由于网络购物有着轻松便捷、价格低廉的特点,接受并喜爱这种购物方式的人越来越多。据最新统计显示,国内最大的电子商务网站的年交易总量已经突破100多亿元,每天的交易金额超过4000万元。而与此同时,屡屡见诸报端的欺诈、投诉无门、强制交易等问题,也给电子商务发展蒙上了阴影。由于目前中国尚未出台规范电子商务和网上购物的法律法规,准入、自律和监管机制缺失,导致一些售假或欺骗行为极易发生和得手。 “No one knows you are a dog in the Internet age; in the era of Internet consumption, nobody pays much attention to what you are selling.” This is an exaggeration, but the problem is real: Because online shopping is easy and inexpensive. There are more and more people who accept and love this kind of shopping. According to the latest statistics, the total annual transaction volume of the largest e-commerce websites in China has exceeded 100 billion yuan, and the daily transaction amount has exceeded 40 million yuan. At the same time, problems such as fraud, complaints, and forced transactions that are often reported in newspapers have cast a shadow over the development of e-commerce. As China has not yet introduced laws and regulations regulating e-commerce and online shopping, the lack of access, self-discipline, and regulatory mechanisms has resulted in some sales or fraudulent activities that can easily occur and succeed.