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进入21世纪随着移动互联网的发展和智能终端的日渐普及,新媒体日益崛起,成为媒体界的一股新鲜血液。新媒体很好的诠释了新闻的新鲜和真实的两个特点。作为新媒体的中坚力量——微信公众平台。刚刚推出就成为媒体融合的新渠道,传统媒体纷纷在微信公众平台上抢滩登陆。微信公众平影响力的竞争也越来越激烈。微信公众平台影响力的提升不仅要靠适当的营销推广活动,同样更重要的是提高内容编辑质量、选择恰当的推送时间、增强吸引用户的能力并且构建商业可持续的运营模式。
With the development of mobile Internet and the increasing popularity of smart terminals in the 21st century, new media is emerging increasingly and becomes a new blood in the media industry. The new media gives a good interpretation of both the freshness and the truth of the news. As the backbone of new media - WeChat public platform. Just launched has become a new channel for media convergence, traditional media have landed on the public platform for WeChat landing. WeChat public peace influence is more and more competitive. WeChat public platform influence not only rely on the appropriate marketing activities, but also more important is to improve the quality of content editing, select the appropriate delivery time, enhance the ability to attract users and build a business sustainable business model.