论文部分内容阅读
企业如何建立环保优势?要回答这个问题,我们首先要问一个更基础的问题:总的来说,企业如何建立竞争优势?哈佛商学院的迈克尔·波特在他影响深远的战略研究中,描述了两个基本类别的竞争优势。企业可以:(1)降低成本使之低于竞争对手;(2)使
How do businesses build environmental benefits? To answer this question, we first ask a more fundamental question: How do businesses generally build competitive advantage? Harvard Business School’s Michael Porter describes in his most influential strategic research Two basic categories of competitive advantage. Enterprises can: (1) reduce costs so that it is lower than its competitors; (2) make it