CTR的广告监测报告显示,2009年上半年在全球广告市场纷纷陷入疲软负增长的情况下,中国广告市场投放花费同比增长9%,达到刊例价2323亿元人民币,由于“扩大内需”与“国家对农村市场的特别政策”等,消费者的持续购买力成为推动增长新引擎。广告主的广告投放有明显向除中心城市以外的二三线市场转移的趋势。 CTR’s ad monitoring report shows that in the first half of 2009 in the global advertising market have fallen into a weak negative growth, the Chinese advertising market spending rose 9%, reaching the issue price of 223.3 billion yuan, due to “expand domestic demand,” and “National special policy for rural markets ”, etc., the continued purchasing power of consumers as a new engine to promote growth. Advertisers advertising significantly to the second and third tier cities outside the center of the transfer of the market trend.