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随着科技与经济的快速发展,人们对通信产品需求也在日新月异,产能过盛和市场竞争让消费者的选择更加多样化,期望值不断提升,优惠的价格和灵活多样的促销方式已经不能满足众多客户的口味,企业要想赢得客户,实现可持续发展,必须以满足客户需求为第一要务,“以客户为中心”的营销指导思想应该成为企业的整个经营活动纲领。
With the rapid development of technology and economy, the demand for communication products is also changing with each passing day. With overcapacity and market competition, consumers are becoming more diversified in choices and their expectation is constantly rising. The preferential prices and the flexible and diversified promotion methods can not meet the needs of many Customer taste, companies want to win customers and achieve sustainable development, we must meet customer needs as the top priority, “customer-centric ” marketing guidelines should become the company’s overall business activities program.