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主持人的自我定位是个人的综合素质和人格魅力的体现,主持人的定位同时也引领着节目的发展。目前,很多综艺类节目主持人的综合素质走向了贫弱化,只看重娱乐、追求自身的满足,缺乏个人的魅力与文化内涵,一味的效仿港台和海外,忽略了电视媒体本应追寻的使命和社会责任。本文通过分析我国电视综艺节目的现状、主持人的本位、综艺节目的功能及应承担的社会责任,进一步探讨主持人的本位性对节目创造的重要性。
The host’s self-positioning is the embodiment of individual’s overall quality and charisma. The host’s orientation also leads the development of the program. Currently, the overall qualities of many variety show presenters have become weaker and weaker, focusing only on entertainment and pursuing their own satisfactions. They lack personal charisma and cultural connotations. They have followed the example of Hong Kong, Taiwan and overseas and neglected the mission that television media should pursue And social responsibility. This article analyzes the status quo of TV variety shows in China, the mode of host, the function of variety shows and the social responsibility that should be assumed, and further discusses the importance of the moderator of the host to program creation.