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大众媒体文化产品审美化问题近来在国内引起广泛讨论。主持人作为媒介文化产品生产过程中的关键一环,既是人文精神的继承者、传递者,也是体现者。因此主持人的情感体验、审美情趣,直接决定着节目的思想性与社会价值。在媒介传播这一拟态环境中,传播者的情感传播应该呈现的心理路径为:情感体验—情感表现—(区分)表现层次—(生成)审美态度—完成传播。在审美态度确立的背景下,主持人完成由“情感”到“美感”的升华是我们研究的落脚点。
The aesthetic issue of mass media cultural products has aroused widespread discussion in the country recently. As a key element in the production process of media and cultural products, the host is not only the successor, the translator, and the embodiment of the humanistic spirit. Therefore, the host’s emotional experience, aesthetic taste, directly determines the program’s ideological and social values. In the context of media communication, the psychological path that the communicator should present is: emotional experience - emotional expression - (distinction) performance level - (generation) aesthetic attitude - complete dissemination. In the context of the establishment of aesthetic attitude, the completion of the moderator’s sublimation from “emotion” to “beauty” is the foothold of our study.