画报是在社会进步、经济发展中兴起的一种期刊，在现代传媒中有一定位置。现代传媒所关心的基本目标是最终的传播或宣传效果，这就需要画报中多种传播手段的有效配置与合作。画报在其形式上，是以摄影为主体，但在实质上追求“图文并重，两翼齐飞”的思想，也就是追求画报... Pictorial is a journal that has emerged in social progress and economic development and has its place in the modern media. The basic goal that modern media care about is the ultimate dissemination or promotion effect, which requires the effective disposition and cooperation of various means of communication in the pictorial. Pictorial in its form, is based on photography as the main body, but in essence the pursuit of “graphic and two wings together” idea, that is, the pursuit of pictorial ...