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1964年东京奥运会成就了索尼;1972年慕尼黑奥运会给了阿迪达斯一个机会;1984年洛杉矶奥运会捧红耐克;1988年汉城则让三星起死回生;2008年中国北京,亿万目光,亿万投入,中国品牌能赢几金几银?百事可乐一改蓝色包装,推出“敢为中国红”的口号;耐克第一时间反应刘翔退赛事件;通用电气获得与奥运项目的相关收入达7亿美元,默默无声地拓展、强化行业关系、政府关系。
1964 Tokyo Olympics achievements of Sony; Munich Olympics in 1972 gave Adidas a chance; 1984 Los Angeles Olympic Games holds Nike; Samsung in 1988, let’s go back to life; Beijing, China in 2008, hundreds of millions of eyes, hundreds of millions of investment, the Chinese brand can Win a few gold silver? Pepsi changed a blue package, launched “dare to be Chinese red ” slogan; Nike first reaction to Liu Xiang retirement event; General Electric and Olympic projects related income of 700 million US dollars, silently Silent expansion, strengthening trade relations, government relations.