企业文化是企业之魂,是企业核心竞争力的重要组成部分和形成要素,是企业最为重要的软实力。在现代市场经济条件下和经济全球化的大背景下,大力加强企业文化建设,不断提高企业文化软实力,事关企业改革发展,对企业做强做大,实现可持续发展至关重要。 Corporate culture is the soul of the enterprise is an important part of the core competitiveness of enterprises and the formation of elements, is the most important enterprise soft power. Under the background of modern market economy and economic globalization, it is of crucial importance to vigorously strengthen the building of enterprise culture and constantly improve the soft power of the enterprise culture, which is related to the reform and development of the enterprise, and to make the enterprise bigger and stronger and achieve sustainable development.