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翻开财经类报纸,打开电视,或者上网,你可能见不到他们的名字,但是你却可能在手里握着的报纸或者观看的频道上,见到他们所代理的客户的品牌:IBM、百事、雀巢、联合利华、联想,MINDSHARE(传立)作为全球最大的传播服务集团 WPP 成员,1997年11月由上海奥美和智威汤逊-中乔媒介部门合并而成,统管奥美、智威汤逊、尚扬媒介、灵立媒体与迈势的媒介策划与购买。自2003年开始,传立就已经是中国最大的媒介购买机构。2004年的传立全球媒介承揽额为187亿美元,其中中国为7.25亿美元,约60亿人民币,荣登中国媒体购买公司榜首。目前,该公司已经成长为中国国内最令人尊敬的媒介代理公司。并因此获得2006年度 C-R3中国广告“最佳媒介代理大奖”。
You may not see their name by opening a financial newspaper, turning on the TV, or surfing the internet, but you may see the brands of the clients they represent on the newspapers or channels they hold: IBM, Pepsi, Nestle, Unilever, Lenovo, MINDSHARE As the world’s largest communications services group WPP members, in November 1997 by the Shanghai Ogilvy & Mather, Johnson and Johnson - medium-Joe media sector merger, oversea Ogilvy, Zhiwei Thomson, Shang Yang Media, Ling Li media and the potential of media planning and buying. Since 2003, Mission has been China’s largest media buying agency. In 2004, the global media contract of Chuan Li amounted to 18.7 billion U.S. dollars, including 725 million U.S. dollars and 6 billion yuan, ranking the top of the Chinese media buying companies. At present, the company has grown into the most respected media agency in China. And thus won the 2006 C-R3 China Advertising “Best Media Agency Award ”.