随着现代传媒与市场经济的发展。各类的儿童广告频频出现于电视、广播中。所谓儿童广告,是指所有指向o～14岁儿童的商品宣传,旨在影响、指导儿童的消费,并通过影响儿童从而影响其父母的购买行为的的广告。由于现代生活中儿童日益被大众传媒所包围,因此,长期收看某些电视广告可能会对他们的价值观、态度、行为等产生不良影响,甚至成为家庭及社会问题。 With the development of modern media and market economy. Various types of children’s advertisements frequently appear on television and radio. The so-called children’s advertisements refer to advertisements for all goods directed to children aged 14 to 14 years old. They are designed to influence and guide children’s consumption, and affect the purchase behavior of their parents by affecting children. As children in modern life are increasingly surrounded by mass media, the long-term viewing of certain television advertisements may have negative effects on their values, attitudes and behaviors, and even become family and social issues.