2016年里约奥运会不仅是一场激烈精彩的全球体育盛宴,也是一场火热奥运营销大战,尤其对于首次和里约奥运碰撞的中国在线视频业,为了吸引观众眼球各企业都使尽浑身解数,其中自然有不少令人叫绝的创意佳作。很多朋友可能都已关注到,在微博和朋友圈中大量“刷屏”的,由咪咕视频推出的奥运主题形象的创意海报,几乎跟随着中国军团的每个夺金点更新,进行赛事预告并突出自己的央视奥运无时差转播特点,不仅创意精彩程度不亚于比赛,同时 The 2016 Rio Olympic Games is not only a fantastic global sports feast but also a fiery Olympic marketing war, especially for the first online video industry in China that collided with the Olympic Games in Rio. In order to attract the audience’s attention, There are quite a few creative masterpieces among them. Many of my friends may have noticed that many of the creative posters of the Olympic theme image launched by Miguo Video in Weibo and their circle of friends follow almost every gold medal update made by the Chinese Army. Conduct the event notice and highlight their own CCTV Olympic timeless broadcast features, not only the level of creativity as good as competition, at the same time