【摘 要】
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乡村旅游作为乡村振兴的支柱产业受到越来越多的关注.短视频为乡村旅游传播提供了新的平台和媒介,人们通过短视频获取旅游信息、了解旅游景点背后的文化内涵、感知更加立体的乡村形象.在短视频的发展浪潮中,乡村旅游传播也陷入政府主体缺位、文化内涵解读缺失、定位失焦等困境.本文从传播主体、内容生产与制作等维度深入思考,提出促进“短视频+乡村旅游”可持续性发展的改进策略.
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乡村旅游作为乡村振兴的支柱产业受到越来越多的关注.短视频为乡村旅游传播提供了新的平台和媒介,人们通过短视频获取旅游信息、了解旅游景点背后的文化内涵、感知更加立体的乡村形象.在短视频的发展浪潮中,乡村旅游传播也陷入政府主体缺位、文化内涵解读缺失、定位失焦等困境.本文从传播主体、内容生产与制作等维度深入思考,提出促进“短视频+乡村旅游”可持续性发展的改进策略.
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