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如何把企业做大、做强、走出国门,是很多中国企业和企业家的梦想,但任何企业的国际化都不是一蹴而就,既需要长远的战略布局,也需要踏实地有效执行,每个企业都有自己的“出海”策略。成立于1993年的海山集团,2006年走出国门,走进非洲。在走出国门十年后,又选择了回到国内市场,并选择北京这样一个高竞争的市场。日前,海山集团北京分公司负责人陈
How to make enterprises bigger and stronger and going abroad is the dream of many Chinese enterprises and entrepreneurs. However, the internationalization of any enterprise is not accomplished in a single step. It requires a long-term strategic layout as well as practical and effective implementation. Each enterprise Have their own “sea” strategy. Founded in 1993 seamounts Group, go abroad in 2006, into Africa. Ten years after leaving China, I chose to return to the domestic market and choose a highly competitive market like Beijing. Recently, the head of Haishan Group Beijing Branch Chen