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红木家具产业由于其经营观念形成的特殊性,一直以来没有发生过有效的经营变革。前店后厂,订单生产是大多数厂家的经营理念。近年来市场格局的变化,对企业的冲击较大,红木家具产业由于思想准备不足,如何面对市场显得力不从心,如产品的开发方向怎样符合现代生活,在大的流通领域里,产品的包装与运输,市场的销售网络怎样构建,不同地区的售后服务等问题的研究都不足。所以各地的家具市场只能看到低档次填空式的销售。
The mahogany furniture industry has not experienced effective management reforms due to the special nature of its business concept. Before the shop, the order production is the business philosophy of most manufacturers. In recent years, the changes in the market structure have had a greater impact on companies. The mahogany furniture industry has not been able to cope with the market due to lack of ideological preparation. If the direction of product development is in line with modern life, in the large circulation field, product packaging and How to construct the sales network of the market, how to construct the market, and the after-sales service in different regions are insufficient. Therefore, the furniture market around the country can only see the low-grade fill-in sales.