电视台频带专业化在中国的开展已经有相当长的一段时间,广播电视界对于频道专业化的讨论也越来越激烈。然而,目前,对其的研究和谈论大多集中在专业频道的特点和设置上,对于频道专业化怎样找到与中国国情相结合的发展模式,特别是针对地方电视台的发展研究仍未形成系统性的理论。地方电视台应该如何面对频道的专业化发展,应该以什么样的方式在当今竞争激烈的广播电视业“存在”并长久的生存下去?是地方电视台工作者需要迫切解决的课题。文章结合地方电视台在频带专业化浪潮中出现的诸多问题,对其进行分析研究,以求找到地方电视台的合理发展之路。 The frequency band specialization of television stations has been going on for a long time in China. The radio and television industry has also become more and more heated discussions on channel specialization. However, at present, most of its research and discussion are focused on the characteristics and settings of professional channels. For the channel specialization, how to find a development model combining with China’s national conditions, especially for the development of local television stations has not yet formed a systematic theory. How should local television stations face the professional development of channels? In what ways should the “survival” of today’s highly competitive radio and television industry and its long-term survival be sustained? The problem that local television stations need to address urgently needs to be solved. In this paper, we combine the many problems that local TV stations appear in the wave of band specialization to analyze and study them in order to find a reasonable development path for local TV stations.