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商业插图这几个字的意思很能够说明 它与宏观设计之间的关系,同时也是同其它各绘画门类的区别所在。设计又称为实用美术、商业插图,是为设计主导思想服务的从属性区域,但它就其所起的作用来讲却是举足轻重的。 可以这样说,我们四、五十年代左右的设计领域无论是广告还是包装,实际上是以某种描绘技法为设计面貌的状况,也就是说,设计的总体意味和形式上的个性概念都还不成熟,单一技法本身替代了其它诸多因素。而且这样的一种样式和心理定势持续了相当的历史时期,我们的脑海
The meaning of these words in a commercial illustration is very much about the relationship between it and the macroscopic design, as well as the differences from the other categories of painting. Design, also known as pragmatism, commercial illustrations, is a subordinate area of service for the design of dominant ideas, but it is pivotal in its role. It can be said that our design field around the 1940s and 1950s, whether it is advertising or packaging, is in fact the design of the situation with some kind of depicting techniques, that is to say, the overall design and formal concept of personality Immaturity, a single technique itself replaced many other factors. And such a style and psychological set continued quite a historical period, our mind