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社会主义核心价值观是我国的主流价值观,要利用各种时机和平台传播社会主义核心价值观。伴随新媒体的迅猛发展,社会主义核心价值观新媒体传播研究逐渐成为学界研究的热点和难点。目前学界主要就社会主义核心价值观新媒体传播所涉及的概念界定、传播特征、传播路径与策略等方面进行了广泛研究,取得了一定成绩,但也有不尽人意之处。社会主义核心价值观新媒体传播研究的新着力点可以从新媒体传播形态、传播受众层次、成功案例分析多维度进行。
The core values of socialism are the mainstream values of our country. We should use all kinds of opportunities and platforms to disseminate the core values of socialism. With the rapid development of new media, the research on the new media of socialist core values has gradually become a hot and difficult point in academic research. At present, the academic circles have conducted extensive research mainly on the concept definition, dissemination characteristics, propagation routes and tactics involved in the dissemination of the core values of the socialist core. Some achievements have been made, but there are also unsatisfactory results. The core of socialism The new focus of new media research can spread the form of new media, spread the audience level, the successful case analysis of multi-dimensional.