传统多元化具有多种弊端,多元化企业通过虚拟经营在新的业务领域开拓市场,不但可以克服传统多元化的弊端,而且它的适应性和对市场的反应速度都会大大提高。因此,虚拟经营为多元化企业提供了一条新路,为更好地发挥多元化企业的优势指明了方向。最后,提出多元化企业实施虚拟经营的几点建议。 Traditional diversification has many drawbacks. Diversified enterprises open up markets in new business areas through virtual operations. This will not only overcome the drawbacks of traditional diversification, but also improve its adaptability and responsiveness to the market. Therefore, the fictitious management provides a new way for diversified enterprises, pointing out the direction for better exerting the advantages of diversified enterprises. Finally, put forward some suggestions on how to implement virtual management in diversified enterprises.