在当代新媒体迅猛发展并以多种形式广泛介入医疗行业的前提下,由医学多媒体传播而引发的隐私权、名誉权、虚假宣传、散布谣言、准医疗行为的侵权等法律冲突的新形式不断涌现。此类医学新媒体法律纠纷的类型、责任主体和责任的承担方式有自己的特征,因此管理者有必要重新审视防范此类法律冲突,具体可采取疏导、改进管理方式、设置法律底线等管理原则与举措。 With the rapid development of contemporary new media and its extensive involvement in the medical industry in various forms, new forms of legal conflicts such as privacy rights, reputation rights, false propaganda, spreading rumors and infringement of quasi-medical practices arising from the spread of medical multimedia continue Emerging. Therefore, it is necessary for managers to re-examine the prevention of such conflicts of laws, and can take the management principles such as grooming, improving the management mode, setting the legal bottom line and so on With the move.