经济报道历来是媒体宣传的重点,社会关注的热点,也是新闻采写的难点。相比其他媒体,线性传播和声音稍纵即逝的广播,似乎更难驾驭经济报道。广播的经济报道却往往处在领导、媒体、听众三方面都不甚满意的状况,程式化、枯燥乏味,浅显生硬、千篇一律的经济报道仍占相当比重。经济报道缺乏鲜活性、生动性和可听性的问题,已成为广播新闻改革中必须加以正视并下大力气进行探索和实践的重要课题。 Economic reports have always been the focus of media outreach, the focus of social concern, and the difficulty of news writing. It seems even harder to manage economic reporting than other media, linear broadcasts and fleeting broadcasts of sound. Economic reports of radio are often in the leadership, the media, the audience are not satisfied with the three aspects of the situation, stylized, boring, blunt, stereotyped economic reports still account for a considerable proportion. The lack of vivacity, vividness and audibility of economic reports has become an important issue that must be addressed and vigorously explored and practiced in the broadcast news reform.