近几年来,东南亚包装工业有了广泛的发展,而泰国的进展更为明显。由于国内市场的升级和兴旺的出口贸易刺激了对新的包装形式的需求。在最近十年中,有更多的妇女参加工作以及小家庭的形式更为寻常,家庭收入平均以5％的幅度增长,因此消费者对商品的包装质量要求相应提高。同时,消费者在曼谷超级市场和百货公司所看到的从西方和日本 In recent years, the packaging industry in Southeast Asia has been extensive development, and Thailand’s progress is even more apparent. The demand for new forms of packaging has been stimulated by the upgrading of the domestic market and the booming export trade. In the last ten years, more women took part in work and the forms of small families became more commonplace. Household income increased by an average of 5%. As a result, consumers’ demands on the packaging quality of their products increased accordingly. At the same time, consumers in the Bangkok supermarkets and department stores have seen from the West and Japan