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在时代文明发展的悠久历史中,采用视觉影像进行信息传递是人类特有的一种信息传递方式,同时也是人们进行沟通的一种方式。随着时代文明的进步,这种沟通方式也逐渐成为一种“视觉艺术”。同时,这种艺术以其特有的方式推动着人类社会的进步与发展。在所有的视觉艺术中,平面艺术是通过艺术用一些特殊的操作来处理一些已经数字化的图像的过程。它是集电脑技术、数字技术和艺术创意于一体的综合内容[1]。而演变成的新兴专业即为视觉传达。目前,视觉与平面艺术由于快速短时,高效率,高质量的诸多特点,其发展的产业链集中化现象趋于明显。
In the long history of the development of civilization in the era, the use of visual images for information delivery is a kind of information transmission mode unique to human beings and is also a way for people to communicate with each other. With the progress of civilization in the times, this way of communication has gradually become a “visual arts ”. At the same time, this art promotes the progress and development of human society in its own unique way. In all visual arts, graphic art is the process of handling some of the digitized images with some special manipulation through art. It is a collection of computer technology, digital technology and creative ideas in one integrated content [1]. The emerging professional evolved into visual communication. At present, visual and graphic arts tend to be more concentrated in the industrial chain due to their rapid, short-term, high-efficiency and high-quality features.