1863年,美国南北战争期间,一支南方军队正在艰难地行军中。在连续数日的行军后,士兵们的鞋都磨损得非常严重,有些人甚至已经光脚走路。佩蒂格鲁将军心中非常担忧,再这样下去,光是走路就够士兵们受的,更别说打仗了。将军一边忧心着后勤补给的问题,一边拿起手边的报纸浏览新闻,恰巧发现有一则鞋店广告。将军一下子兴奋起来:这广告是一家葛底斯堡 In 1863, during the American Civil War, a southern army was struggling to march. After several days of march, the soldiers’ shoes were worn very seriously, and some even barefooted. General Pettigrew was so worried in his heart that he would go on like this, just enough for soldiers to walk, let alone fight. While worrying about logistics supplies, he picked up the newspaper at hand and spotted a shoe store advertisement. General suddenly excited: This ad is a Gettysburg