我们甚至可以这么说,美国队在国际赛场上越是失败,NBA联盟的头头脑脑们就越是高兴,全球的品牌输出就越得心应手。正如经济全球化必然要求国家间的经济逐渐消除壁垒和差距一样,NBA实现全球化的一个重要前提条件,也是国家或地区间的篮球水平和普及程度必须接近,以达到“着陆效应”。 We can even say that the more the US team failed in the international arena, the more pleased the NBA leaders and the more branding the world over came. Just as economic globalization inevitably requires gradual elimination of barriers and gaps between countries in their economies, an important prerequisite for realizing the globalization of the NBA is that basketball levels and levels of penetration among countries and regions must be close to achieve the “landing effect”.