电子杂志作为网络文化兴起的产物,使传统的阅读方式发生了改变。本文从电子杂志发展的现状入手,对电子杂志设计上与传统杂志的差异,如版式、内容、广告三方面进行了初步的探讨,提出未来电子杂志的设计应是基于新媒介对于人的阅读心理和知识接受模式的主动的适应。 E-zine as a product of the rise of network culture, the traditional way of reading has changed. This essay begins with the current situation of the development of e-zine, and probes into the differences between e-zine design and traditional magazines, such as layout, content and advertisement. It suggests that the design of the future e-zine should be based on the reading psychology of new media And the adaptive mode of knowledge acceptance.