全球化已是经济发展的一种趋势 ,如何在全球市场上争得一席之地是企业正在面对和极需解决的问题 ,对全球化营销过程的跨文化分析就是为解决这一复杂的系统问题尽一点力。在全球化的市场中 ,文化的差异是普遍存在的。怎样利用好这些文化差异以有利于企业在海外拓展市场是全球化营销的关键 ,其解决的方法就是认识文化差异和理解文化差异 ;同时也为加入了WTO的中国企业提供了一条走出去的思路。 Globalization is already a trend of economic development. How to gain a place in the global market is an issue that enterprises are facing and very much need to solve. The cross-cultural analysis of the globalization marketing process is to solve this complicated system problem A little power. In a globalized market, cultural differences are ubiquitous. How to make good use of these cultural differences in order to facilitate enterprises to expand their markets abroad is the key to global marketing. The solution is to recognize cultural differences and understand cultural differences. At the same time, it also provides a going-out way for Chinese enterprises joining the WTO .