通常情况下,如果企业的年销售额大幅增长仅仅是通过改善营销管理中某一环节而获得的结果,那么无疑这一环节是一个影响企业市场竞争能力的重要因素。不言而喻,它就是生产厂商的产品介绍推销材料。经营者可通过对这一环节的改善来极大增强企业的市场竞争活力。 产品的介绍推销材料是沟通生产厂商和用户群体的重要工具,潜在用户在很大程度上依其对厂商提供的产品或服务进行 Often, if a company’s annual sales growth is only a result of improving a link in marketing management, it is no doubt that this link is an important factor that affects the market competitiveness of enterprises. It goes without saying that it is the manufacturer’s product introductory marketing material. Operators can greatly improve the vitality of the market through the improvement of this link. Introduction to Products Sales material is an important tool for communicating with manufacturers and user groups, and potential users rely heavily on their products or services provided by the manufacturer