声誉是行为主体的一项总体性无形资产,地方声誉是由政府声誉、企业声誉和个人声誉组成的声誉集合。地方声誉具有公共产品的特性,但其组成主体的多元化、具体内容的模糊性和信息的行政垄断性使得对其建设和维护存在很多困难。政府管制有其适用范围约束,因此对地方声誉建设要实行有限管制,政府管制要和市场运作相结合。 Reputation is a general intangible asset of the actor, and local reputation is a reputation set of government reputation, corporate reputation and personal reputation. Local reputation has the characteristics of public products, but the diversification of the main components, the ambiguity of the specific content and the administrative monopoly of information make it difficult to construct and maintain it. Government regulation has its scope of application constraints, so the building of local reputation to implement limited control, government regulation and market operation should be combined.