多年来城市地名一直都是无偿地为社会所使用，其公益性特征尤为突出。随着市场经济的深入，精明的企业家、商家渐渐发现地名所隐含的商业价值的魅力。先是看好路标在城市中特有的地理位置优势，展开以路标为载体的商业性广告的运作；后是抢注或买断桥、涵、广场、公园、绿地乃 Over the years, city names have always been used by the community for free, and their charitable features are particularly prominent. With the deepening of market economy, savvy entrepreneurs and businessmen are gradually discovering the charm of the commercial value implied by place names. First of all, I would like to take a good view of the unique geographical location of a signpost in the city and start the operation of commercial advertisements with a signpost as its carrier. After that, it is to register or buy bridges, culverts, squares, parks and green areas