一个中国品牌文化理论创新的综合概念品牌源于远见,理想决定路程,表面上看品牌是一种形象、一种识别符号,在它的背后则是一种荣誉、是一种承诺、是一种文化。它是国际市场的通用语言,是民族产业的核心财富。中国企业经过20年的发展,已从产品经营阶段逐渐走上了品 A Chinese brand culture theory innovation integrated concept of brand from the vision, the ideal to determine the distance, on the surface of the brand is an image, a symbol, behind it is an honor, a commitment is a culture. It is a common language in the international market and a core asset of the national industry. After 20 years of development, Chinese enterprises have gradually embarked on the stage of product operation