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随着我国逐步成为全球最大的新兴经济体,快速成长起来的内地奢侈品消费者也变成全球奢侈品市场持续发展的重要支撑力量,曾一度以30%的增速令世界瞩目。随着经济下行压力的增大,经济外部形势的改变,2015年我国内地奢侈品行业的发展速度不容乐观,奢侈品行业冷风渐起,如何再现我国奢侈品消费市场的辉煌成为当下的重要议题。本文通过分析我国奢侈品消费市场的发展现状、原因、变化趋势,对中国奢侈品消费市场的未来发展提出了对策和建议。
As China gradually becomes the largest emerging economy in the world, the fast-growing consumer of luxury goods in the Mainland has also become an important support for the sustainable development of the global luxury goods market. For a time, the world has drawn attention at a rate of 30%. With the downward pressure on the economy and the changes in the external economic situation, the development speed of the luxury goods industry in mainland China is not optimistic in 2015, and the luxury goods industry is getting more and more cold. How to reproduce the glory of the luxury consumer market in our country has become an important issue for the moment. By analyzing the current situation, causes and changing trends of the luxury consumer market in our country, this paper puts forward countermeasures and suggestions for the future development of the Chinese luxury consumer market.