说起电视媒介经营,人们往往最先想到的是广告创收。的确,在当前中国三级办台框架下,广告创收在各个台的年收入中一枝独秀,占到了各台年收入的八至九成以上(业内人士称广告是电视媒体的生命钱),广告创收为电视媒介的壮大和发展提供了强有力的资金支持。但是,随着市场经济的日趋完善,特别是电视经济学的提出及电视媒介所面临着的集团化、市场化的改革,人们越来越 Speaking of TV media business, people tend to think of the first is advertising revenue. Indeed, in the framework of the current three-tier government office in China, revenue from advertising has risen above the annual revenue of all stations, accounting for more than 80% to 90% of all Taiwan’s annual revenues (industry sources claim that advertising is the life money of television media) and advertising revenues It has provided strong financial support for the growth and development of the television media. However, with the improvement of the market economy, especially the introduction of television economics and the massively and market-oriented reform of the television media, people are increasingly