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伴随着新时代的更迭、互联网技术和通讯手段不断进步,迅猛地推动了新媒体的兴起,同时迅速地给传统媒体带来了巨大的冲击。在新媒体的发展形势下,人们变革了过去的交流方式,并对人们的生活方式、信息获取的渠道以及日常的交流沟通等,均产生了重要的影响。新媒体的出现,使得传统的电视媒体面临着严峻的挑战。然而作为传统媒体的电视节目对于扑面而来的挑战,该怎样寻求突破,看明方向,与时俱进,找到适合自己生存与发展的森林,从而彻底改变曾经“你播我看、你说我听”的传播局面。引文只有这样才能够让传统的电媒在发展如火如荼的新媒体环境里立于不败之地。
With the change of the new era, the continuous improvement of internet technology and means of communication have promoted the rise of new media rapidly and brought tremendous impact on traditional media rapidly. With the development of new media, people have changed the way of communication in the past and have had an important influence on people’s life style, access to information and daily communication. The advent of new media makes the traditional television media face severe challenges. However, as the traditional media television programs for the challenges that they face, how to seek breakthroughs, find out the direction, keep pace with the times and find the forest suitable for their own existence and development, so as to completely change the past, “You sow me, you say I listen to ”the spread of the situation. Only in this way can the traditional media be invincible in developing a new media environment in full swing.