从2006年1月1日起施行的《广告服务明码标价规定》,在业界虽未激起千层浪,也着实引来不少关注。没有人怀疑这一规定的出台表达监管部门促进广告业健康发展的美好初衷,其加大执法力度的决心由此也可见一斑。然而,静心审视,不免有“好事不易办 The “Advertising Service Clearly Priced List Price Regulations,” which took effect on January 1, 2006, has not attracted many waves in the industry, but it has actually attracted a lot of attention. No one doubts that the introduction of this provision expresses the good intentions of the regulatory authorities to promote the healthy development of the advertising industry, and its determination to increase enforcement efforts is also evident. However, taking a meditation examination, it is inevitable that “good things are not easy to do.