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当前,在全球范围内平面媒体正经历着一场前所未有的寒流,而这场寒流被业内认为主要是以网络为代表的新媒体冲击的结果。在我国,自04年底以来,报业也正经历着寒冷天气。虽然这与我国报业特殊的发展环境有很大关系,但新媒体对报业的冲击同样也是不可忽视的一个因素,或者即使新媒体不是冲击传统媒体的主要因素,它们也是传统媒体突破窠臼获得新生的重要希望之一。
At present, print media is experiencing an unprecedented global cold weather, which is the result of the industry’s view that the impact of the new media is mainly represented by the Internet. In our country, the newspaper industry is experiencing cold weather since the end of 2004. Although this has a great relationship with the special development environment of the newspaper industry in our country, the impact of the new media on the newspaper industry is also a factor that can not be ignored. Or even if new media are not the main factor affecting the traditional media, they are also a breakthrough for traditional media One of the important hopes of the newborn.