提起美国的消费品,人们很容易想到可口可乐、耐克运动鞋、吉列剃刀等。这些被冠以超级品牌的商品何以对顾客独具魅力、在市场上长盛不衰?固然,成功的企业都有一些相似的经历,如对产品质量、推销和服务的高度重视等,但每一个超级品牌成功的背后,又无不具有自身的特点。巨星耀名鞋。看美国NBA篮球赛的球 When talking about consumer goods in the United States, people can easily think of Coca Cola, Nike sports shoes, Gillette razor and so on. Why are these super branded products attractive to customers and prosperous in the market? Of course, successful companies have similar experiences, such as paying great attention to product quality, promotion and service, but each Behind the success of a super brand, all have their own characteristics. Stars shining shoes. Look at the ball of the American NBA basketball game