随着全球消费者对健康功效、清洁标签和特种食品的日益重视,酸奶需求不断增长,这一趋势在中国尤为突出。无论是为孩子寻找高蛋白质、高钙食物的父母,还是关注自身体重的人群,中国消费者正逐渐将酸奶视为一种有益健康、营养丰富的膳食补充品,相关行业也很快推出了丰富的产品以满足他们的需求。很显然,对于希望抓住中国酸奶市场机遇的生产商而言,了解消费者对倡导健康和消化性的重视程度已经变得非常重要。 The growing demand for yoghurt as consumers worldwide pay more attention to health benefits, clean labels and specialty foods is especially notable in China. Chinese consumers are gradually seeing yogurt as a wholesome and nutritious dietary supplement, both for parents looking for high-protein, high-calcium foods for their children, or for those of their own weight. Products to meet their needs. Clearly, for producers looking to capitalize on the opportunities in China’s yogurt market, it is important to understand how much consumers value advocacy and digestion.