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2006年1月8日,来自全国各地的隆鑫摩托经销商相聚重庆,怀着满腔热情和必胜信心,出席了以“认同、责任、自信、超越”为主题的隆鑫摩托车2006年(国内)营销工作会,与隆鑫各级领导及其全体员工共享收获2005之喜悦,同商再赢2006之良策。隆鑫摩托车事业部副总经理石雪峰在讲话中指出,2005年,国家实施了“欧Ⅱ标准”、“一车一证”两大行业管理政策,导致全行业市场价格体系重建,竞争格局发生巨大变化。隆鑫经销体系积极应对市场环境变换,实现了集团既定的稳定市场、巩固提升网络的两大目标!为了实现隆鑫摩托的长远发展,2006年隆鑫工业集团和摩托车事业部的国内营销服务方针是:以品牌为核心,以产品为支撑,以网络为重点,以服务为载体,以过程管理为手段,突破重点,提升隆鑫经销体系的营运质量,增强客户满意度。为实现国内营销目标,企业将从“进一步梳理隆鑫产品线,充分利用产品资源,提升市场竞争力”、“消
On January 8, 2006, Longxin Motorcycle dealers from all over the country gathered in Chongqing and attended the Loncin Motorcycle 2006 with the theme of “Identity, Responsibility, Confidence, Exceeding” with passion and confidence. The annual (domestic) marketing work meeting shared the joy of 2005 with Loncin leaders at all levels and all their employees, and it was a good strategy for the same companies to win 2006 again. Shi Xuefeng, deputy general manager of Longxin Motorcycle Division, pointed out in his speech that in 2005, the state implemented the two major industry management policies of “European Standard II” and “One Vehicle One Certificate”, resulting in the reconstruction of the market price system of the entire industry. The great changes have taken place in the competitive landscape. Loncin’s distribution system actively responded to changes in the market environment, realizing the Group’s established goals of stabilizing the market and consolidating and enhancing the network. In order to realize the long-term development of Longxin Motorcycles, the domestic marketing services of Longxin Industrial Group and the Motorcycle Division in 2006 were realized. The policy is: brand as the core, product as support, network as the focus, service as the carrier, and process management as the means to break through the key points and enhance the operation quality of Loncin’s distribution system and enhance customer satisfaction. In order to realize the domestic marketing target, the company will ”further comb the Loncin product line, make full use of product resources, enhance market competitiveness," and eliminate