随着数字技术的发展,高校校园传统媒体的发展面临着体制与内容建设落后、媒体环境改变等“内忧外患”的问题,其主体地位逐渐丧失。校园媒体必须扬长避短,整合效能,走出一条媒体发展的新路。嬗变:媒介生态形成新格局长期以来,校报、广播、电视等校园媒体是高校交流信息、引导舆论的主要传媒载体,发挥着重要的效能。高校校园媒体的发展经历了传统媒体阶段、新媒体阶段,即将步入全媒体时代。高校校园媒体的功能决定了媒体的组 With the development of digital technology, the development of traditional media on campus is confronted with the problem of “internal and external problems” such as backward system and content construction, change of media environment, and the gradual loss of its dominant position. Campus media must avoid weaknesses, integrate performance, out of a new media development. Evolution: A New Pattern of Media Ecology Campus media, such as the university newspaper, radio and television, has long been a major media carrier in the exchange of information and guidance of public opinion in universities. It plays an important role. The development of college campus media has gone through the traditional media stage and new media stage and is about to enter the all media era. The function of university campus media determines the group of media