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移动终端的便携性实现了微媒体传播信息的随身化、迅捷化、个人化和实时化效用。微媒体时代下中国传统服饰文化传播呈现出新契机、新面貌。文章探讨了利用微媒体进行传统服饰文化传播的必要性及其传播策略,借助微媒体传播之力,用更加通俗易懂的形式诠释和阐发传统服饰文化,力求使中国服饰文化的大众化传播更加便捷有效,从而激发传统服饰文化的崭新活力。
The portability of the mobile terminal realizes the convenience, quickness, personalization and real-time utility of the information disseminated by the micro-media. Under the era of micro-media, the traditional Chinese clothing culture has shown a new opportunity and a new look. This paper discusses the necessity and strategy of traditional apparel culture using micro-media, and uses the power of micro-media to interpret and clarify the traditional costume culture in a more straightforward form so as to make it more convenient for the spread of Chinese clothing culture. Effective, so as to stimulate the new vitality of traditional costume culture.