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近几年来,传播新闻的主要媒体之一——报纸,正面临着电视传媒的挑战和报刊之间发行的竞争,争拼目标是以发行优胜而立足于天下。那么,如何才能使党委机关报在竞争中不减权威,且居优胜地位呢?这里面有许多问题值得探讨。 对党委机关报质量的评估 去年7月间,中共中央宣传部制订了《报纸新闻宣传质量评估指标体系》的征求意见稿,旨在抓好各报质量的评估工作。从中宣部评估指标体系的内容不难看出,提高党报的质量问题,已是一件不可忽视的大事,如不抓紧抓好,必将影响党报事业的正常发展。
In recent years, newspapers, one of the major media outlets for news, are facing the challenge of television media and the competition among newspapers and periodicals. The aim of competition is to win over the world with the issuance of superiority. So, how to make the organs of the Party committees not lose the authority in the competition, but also superior position? There are many problems worth exploring. Evaluation of the Quality of the Party Committee’s Newspapers In July last year, the Propaganda Department of the CPC Central Committee formulated the “Draft of the Index System for Evaluating the Quality of Newspapers and Publications of the People’s Republic of China”, aiming to do a good job of assessing the quality of newspapers. It is not difficult to see from the content of the evaluation index system of the Central Propaganda Department that improving the quality of the party’s newspapers is a major event that can not be ignored. Failure to pay close attention to them will surely affect the normal development of the party’s newspapers and periodicals.