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对于企业而言,首先应当选择与品牌吻合的娱乐资源;其次,深挖娱乐营销的新玩法,从而实现媒企共赢;第三,针对节目做好整合营销,实现资源最大化。内容可以是电影、电视剧、综艺节目、新闻、纪录片、小说,也可以是游戏、音乐、段子、自拍、小咖秀,还可以是“周一见”、“我们”。内容具有突破族群界限的力量,《小时代4》四线城市票房超一线,突破地域界限;《爸爸去哪儿》一家三代都爱看,突破代际界限;《变形金刚》等好莱坞电影席卷全球票房,突破文化的界
For enterprises, the first choice should be consistent with the brand of entertainment resources; Second, digging new ways to play entertainment marketing, in order to achieve a win-win situation for the media; third, do a good job in integrated marketing programs, to maximize resources. Content can be movies, TV shows, variety shows, news, documentaries, novels, games, music, dice, selfies, small coffee shows, but also can be seen on Monday, “us ”. The content has the power to break through the boundaries of ethnic groups, “Little 4” fourth-tier cities box office super line, breaking the geographical boundaries; “Dad where” a generation of three love to see, breaking the intergenerational boundaries; “Transformers” and other Hollywood movies sweeping the global box office , Breaking the culture of the community